A cheaper Apple TV may appear

Apple TV, a true rival to Roku and Amazon, could be available by the end of the year.According to analyst Ming-Chi Kuo in a tweetApple will launch a new Apple TV with an “improved cost structure” in the second half of 2022.

Time to be damned.

Currently, Apple sells three Apple TVs. Its 4K Apple TV is available in 32GB and 64GB capacities and retails for $179 and $199, respectively. It’s a great deal for what you get from a 4K Apple TV. Aside from Nvidia’s Shield series, no set-top box truly supports a wide range of home theater standards and formats like the Apple TV 4K. It’s the gold standard for professional home theater installers and has been praised for its EDID capabilities.

EDID or Extended Display Identification Data basically tells your set-top box, Blu-ray player or other device what kind of display you have plugged it into. A device that performs a bad EDID handshake might try to play HDR content when your TV doesn’t support it, or worse, think your TV can’t support HDR and reject the sweet dynamic range you might pay for. Roku, Amazon, and many other set-top boxes can be pretty bad at these handshakes and give your TV the best quality signal it can handle from any given streaming source. Apple nails it.

But while the more budget-friendly Apple TV HD has the same EDID processing power, it lacks all the other goodies that make 4K a must-buy for home theater nerds. It only supports up to 1080p, and at $149, it’s a pretty bad buy. Like, you better save your money.

This is a problem for Apple. The company wants to sell you its services, including Apple Fitness (for Apple devices only) and Apple TV Plus. It works closely with other set-top box suppliers and TV makers to install these products on their devices, but it’s not quite enough to compete with Roku and Amazon, which start well below $50 and have large Some of the same features as the $149 Apple TV HD.

An Apple TV stick that starts at $99 or less, supports AirPlay 2, has great EDID handling, and tackles fitness issues will be even more appealing. This is closer in price to the sticks offered by Roku and Amazon. It will still be more expensive, but at least under $100.

But any cheaper Apple TV device still leaves me wondering – so what’s the point of Apple TV HD anyway? Just splitting money out of someone’s wallet who wasn’t paying attention? With its high price and lower-resolution output, it doesn’t make much sense as a product at its current price. It could eventually drop below $100, with new 4K-capable devices likely to occupy the middle.

Kuo’s tweet doesn’t really say where the new device will fit in the Apple TV lineup, so it’s anyone’s guess for now. (If you really know, feel free to leave us a message [email protected].) It could even completely replace the Apple TV HD.

Whatever this potential new product ends up being, let’s hope it’s cheaper than the current offering and that it has a better name. We have Apple TV 4K, Apple TV HD, Apple TV Plus, and Apple TV Up Next apps; if we add an Apple TV Stick or anything to the lineup, when people Google “Apple TV”, I really Worry about Google’s search algorithm.

technology .

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