Apple reportedly provides anti-union scripts to retail managers

Apple has reportedly been instructing retail store managers on how to try to persuade employees not to unionize. viceThe report said the company had sent a document full of talking points such as “not understanding Apple’s external unions” or its culture, or “most union contracts are given priority based on seniority.” The document also encourages store leaders to “engage” with employees about potential union activity.

This comes at a time when there is union activity at several Apple retail stores — two have formally petitioned the National Labor Relations Board for union elections, and another is seeking to do so. Clearly, Apple will try to fight these efforts.Company hired anti-union lawyer, at least one worker told edge The company held a dedicated audience meeting to spread anti-union talking points. However, it’s still interesting to know exactly what types of arguments companies are using.

The document is embedded in viceThe report said store employees might not be able to work together as a team if the union represented them, saying the union “actually speaks” foremployees talk about work-related issues (emphasis added). It gave managers an example where Apple listened to retail employee feedback and made changes based on it, then warned that unions could “make things more complicated and rigid.” According to the document, leaders “have no flexibility to act in the moment or address each person’s unique needs. “

Others warn that “strict union contracts that must be followed at all times” make it difficult for employees to seize unusual opportunities or receive performance-based benefits. It asked what would happen if union contracts stipulated that employees could only operate according to their job description.

according to vicesome Apple Store managers have been delivering the company’s message at weekly meetings.

If some of these points sound familiar, it’s likely because they’re similar to those used by other companies. Amazon reportedly held dedicated audience meetings ahead of its own union election, where workers were told that the interests of union negotiators might not align with theirs. The company’s chief executive called unions “slower and more bureaucratic” than employees who had direct contact with managers.

It’s also worth noting that even Apple’s talking points acknowledge that the so-called disadvantage is not inherent in unions — contracts are not Have Enforce strict working conditions, or prioritise seniority. Although the union movement at Apple Stores has established unions, the organizers themselves are Apple employees, despite the company’s claims that it “offers many of our interactions to third parties.”


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