Apple has partneredBaidu(Baidu) have had preliminary talks about using Baidu’s generative technology in Apple devices for the Chinese marketartificial intelligence,aye) technology, representing the iPhone maker’s efforts to expand its AI capabilities and comply with Chinese regulatory scrutiny.
The Wall Street Journal reports that the US technology giant is exploring the use of external partners to help accelerate its AI ambitions. Apple is in discussions with several companies, including Google and OpenAI, to use its technology to support its mobile device capabilities.
People familiar with the matter said Apple is looking for suppliers of generative AI models in China, mainly because China requires such models to be approved by internet regulators before they can be launched to the public.
Since the Chinese government announced the rules last August, it has approved more than 40 generative AI models, including Baidu’s Ernie bot. Any models created by foreign developers have not been approved yet.
Global consumer electronics makers are racing to launch artificial intelligence-enabled laptops and smartphones, riding the artificial intelligence wave to boost sales that have been lagging for the past two years. Apple has invested in developing artificial intelligence, including creating its own generic AI models, looking to use the technology to enhance features like its voice assistant, photo editing, and email.
Radio France quoted analysts as saying that working with local artificial intelligence model suppliers could save Apple the burden of compliance and help the company compete with its peers, especially those with Chinese artificial intelligence capabilities. in this matter. Chinese consumer electronics companies including Xiaomi and Honor are trying to deploy small artificial intelligence models on their devices.
Su Lianjie, chief analyst at Omdia, who focuses on artificial intelligence market research, said that Apple is lagging behind in the field of generative AI. They need major innovation to overtake other companies. The company’s advantage lies in introducing innovative use cases and killers for various technologies. Tiered Application.
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