Home USA News Asian celebrity chef faces opposition over registration of trademark for “chili oil”: patent enforcement no longer applies

Asian celebrity chef faces opposition over registration of trademark for “chili oil”: patent enforcement no longer applies

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Asian celebrity chef faces opposition over registration of trademark for “chili oil”: patent enforcement no longer applies

KoreanChef David Chang registered “Chili/Chili Crunch” as a trademark, which led to a backlash from Asian and Pacific people; forced by the situation, he changed his tune and said he would ban other businesses from using it. Will not apply.

According to the Washington Post, Zhang Zihao created his own restaurant brand “Momofuku” (Momofuku), produced a crispy chili oil “Momofuku Crunch”, and registered the trademarks “Chili Crunch” and “Chili Crunch” with the United States Patent and Trademark Office. Crunch” filed (USPTO) After applying for the patent, the Guardian first reported on April 4 that Taofu had sent a “stop fighting” warning letter to manufacturers using the Chili/Chili Crunch name.

When the news came out, it felt like a slap in the face to the Asian and Pacific Islander community (AAPI), with the groups accusing Zhang and Taofu of trying to use the trademark to stifle competition and intimidate smaller , because “chili oil” is a popular seasoning in China and an extremely common seasoning in many Asian countries, it is argued that there is nothing unique in “chili crunch” and should not be protected by registration.

Furthermore, even Taofu CEO Marguerite Mariscal admitted that registration of the name patent could cause larger stores like Costco or Trader Joe’s to remove similar products bearing the Chili/Chili Crunch name from their shelves.

Therefore, “Taofu” issued a statement on the 12th: “Over the past week, we have learned from the community’s feedback and discovered that the term ‘chili crunch’ has a broad meaning for many people. We have no intention ‘We do not own a single cultural term, nor will we enforce patent rights on it.” And emphasized: “We care deeply about the AAPI community and others.retail industryDespite bitter differences with Taofu, the common goal is to develop, enrich, and diversify the domestic food and retail industries. ,

After learning that “Taofu” would not enforce the trademark rights of “Chili/Chili Crunch”, Michelle Tu (transliteration), founder of the New York City food business Homea, said that if “Taofu” enforces the trademark rights, Malaysia’s traditional Nyonya spice may be renamed “Sambal Chili Crunch” as Whole Foods faces lossLakshya Department Store(Goal’s) new contract: “Thank you to Taofu for promising not to enforce these terms.” He also hopes to cancel the Chili Crunch trademark and withdraw the Chili Crunch alternative spelling patent applied for on March 29.

However, Taofu will still retain the “Chili Crunch” trademark, as not enforcing the rights could also cause problems: “If we give up this trademark, anyone can use it starting tomorrow, and a A big company will object.” The business owner filed a complaint for use of this trademark.

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