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iPhone sales in China declined by 24%, market share dropped to fourth place

According to market research firm Counterpoint Research, Apple smartphonesiPhoneSales in the Chinese market fell 24% in the first six weeks of this year, pushing Apple to fourth place in the local smartphone market.

According to Counterpoint data, Apple lost the title of “best-selling smartphone maker” in the Chinese market to local brand Vivo, which has always been known for its affordable smartphones. However, sales of both Apple and Vivo phones declined during the period as China’s overall smartphone market shrank by 7%, dashing hopes of a short-term sales recovery.

In this time period,huaweiThe technology’s smartphone sales were driven by the domestically produced Mate 60 Pro and a wave of patriotic purchases, its market share increased from 9.4% to 16.5%, ranking second; In 2020, the brand “Honor” separated from Huawei ranked first. Market Share Third, it is the only smartphone brand to see sales growth with a growth rate of 2%. Apple’s iPhone market share fell to 15.7% from 19% a year ago, ranking fourth in market share, researchers said.

The iPhone has been unable to replicate its previous success in the Chinese market, partly due to poor overall market conditions. To stimulate demand, Apple launched a rare discount promotion on its official website in January, and online dealers are currently offering discounts of up to US$180 (about NT$5,700).

Counterpoint analyst Ivan Lam said: “Despite the decline in consumer confidence, Huawei increased production for the Mate 60 series to meet market demand.” “Last year was quite subdued, but as far as Apple is concerned, there are still short-term prospects. There is more room for maneuver, and the aggressive promotion before Women’s Day is an example of that.”

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