Reddit will shut down “Dubsmash,” a short video platform like TikTok, on February 22, 2022. According to the company, Dubsmash will no longer be available for download on the Apple App Store or Google Play Store after February. Currently downloaded apps will also stop working on the same day.
The company said it would acquire Dubsmash in December 2020 to integrate its video creation tools into Reddit. After the acquisition, Dubsmash’s leadership team joined Reddit. About a year later, Reddit says the Dubsmash team is accelerating video offerings for apps, and Reddit will feel familiar to Dubsmash users.
“Since joining Reddit, the Dubsmash team has brought their innovative video creation tools to Reddit with the goal of allowing Reddit creators to express themselves in a unique way that suits their community. We’ve been working to integrate. ” Said Reddit on his blog. “Working together was the perfect combination. Reddit is a place where passionate communities come together for real, timely, interactive interactions on topics that are important to them, and the video It’s at the core of the way people want to connect. “
As part of this integration, Reddit has announced the introduction of a new video creation tool. As a new function of the camera, it is possible to change the recording speed and set the timer. Users can also upload videos in landscape, portrait mode, fill, and adjust and crop multiple clips. It also adds a new editing screen that includes text stickers, drawing tools, and filters. Users can also add narration and adjust the volume directly on the edit screen.
In August, Reddit introduced a video feed feature for iOS users that displays a stream of video in a TikTok-like configuration. When the video is displayed, the user can upboat, downboat, comment, award, share, etc. the video. Similar to TikTok, when the user swipes up, another video will be displayed, feeding the subreddit and related subreddit content that the user has subscribed to. With the announcement of the new video feed, Instagram’s “reel” feature and Snapchat’s “spotlight” tool are gaining in popularity as social media platforms seek to compete with TikTok. It was done in response to that.
Related article: Reddit secretly implements TikTok-like video features in iOS apps
According to Reddit, video content is skyrocketing on Reddit, with overall viewing time increasing by nearly 70%. He points out that the number of active video viewers on a daily basis has also increased by 30%. Reddit’s new video player also saw a 50% increase in short video viewership in less than two seconds quarter-on-quarter.
Notably, Reddit launched its first native video platform in 2017, allowing users to upload MP4 and MOV files to their site. Then, in August 2019, RPAN (Reddit Public Access Network), which enables live streaming to selected subreddits, was launched.
Now that Reddit has completed the Dubsmash integration, it’s no surprise that it’s trying to attract more users with the launch of a new video creation tool with the aim of continuing to compete with TikTok. But apps like TikTok and Snapchat don’t just make videos, they also provide a platform that leverages sound and music. It’s not clear if Reddit will have more ambitions following the video.
Image Credit: TechCrunch
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(Sentence: Aisha Malik, Translation: Akihito Mizukoshi)