Riot Games’ new esports president talks about collaboration with NBA, Netflix hit series, NFT | Today Nation News

TechnologyRiot Games' new esports president talks about collaboration with...

Riot Games’ new esports president, John Needham, will play sports at an event directed during the NBA Golden State Warriors vs. Toronto Raptors match on November 21st. The League of Legends (LoL) T-shirt was parachuted into a fan-filled stadium, and along with a cinematic trailer, the world‘s largest esports tournament was announced to be back in North America.

Dozens of press officials from all over the world visited Chase Center, the latest facility in San Francisco where the final of the “2022 League of Legends World Championship” to be held in November 2022 will be held. It was the climax of the day.

Needam told TechCrunch: “Since 2016, we haven’t held any major international events in North America, and for the last few years we haven’t made a comeback due to travel restrictions associated with the new Corona. We’re very excited to be able to resume the live event. We hope that our fans will expect a thrilling performance like the Super Bowl halftime show. “

It’s been more than 10 years since Riot first held a world championship called “Worlds” in 2011. League of Legends, a multiplayer online battle arena (MOBA) game, boasts over 180 million monthly active players. LoL has 10 franchise teams, each with connections to NBA-related owners. NBA all-star players such as Steph Curry, Michael Jordan, and Magic Johnson, as well as the Golden State Warriors, Los Angeles Lakers, Houston Rockets, and Cleveland Cavaliers. , Milwalky Bucks, Memphis Grizzlies, New York Knicks, Philadelphia Seventy Sixers, Washington Wizards, Charlotte Hornets and others have invested in the LoL team.

According to Needham, 46 million fans in 2020 to 73.8 million fans will be watching the Worlds finals in 2021, and the League of Legends esports tournament will be Louis Vuitton, AX. by Unilever, Spotify, Bose, Mercedes-Benz, Red Bull, Coca-Cola, Fenty by Rihanna It has become a big business that attracts major brands such as.

“We are partnering with brands to provide value to our fans, but at that time we have found that both brands are often pulled up. Brands are our precious and hard-to-reach Z. While gaining access to generations, we can gain trust by partnering with our brand, “says Needam. “Louis Vuitton created the first digital fashion line for us to further enhance the gaming experience for our fans. This kind of skin is so popular that it is the foundation of our business model. It has become an overwhelmingly large amount of profit. “

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Riot’s huge fan base has also proven to be an asset of the company, which aims to become a global entertainment company.

On November 6th, Riot’s first Netflix series “Arcane” trailer was played in the Worlds final and was watched by about 74 million fans. It also promoted “Arcane” in the game “Fortnite,” which is partly owned by Riot’s parent company Tencent and has more than 350 million registered players. Within a few days, Arcane jumped to the top of the Netflix charts, reaching number two with more than 34 million viewers during the week of November 8.

With a greater presence in Europe and Asia than in North America, Needham sees the 2022 Worlds tour as a way to generate new interest in the game.

“Since its inception, more than 600 million players around the world have enjoyed the world of League of Legends. Even if you’re churn and not currently playing the game, play in Mexico City, quarterfinal New York, We want you to reopen as we cover the North American area, with the semi-finals of Toronto and the finals of San Francisco. “

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Riot is interested in expanding into new platforms, but according to Needham, he has no plans to dive into the Metaverse.

“There are a lot of partners who want to partner with us to do NFT, and we’re analyzing it, but we don’t have an NFT or blockchain strategy that we can talk about yet. Collector’s items are different from traditional sports. It doesn’t play a big role in esports, “he says. “Before we dive in from an esports perspective, we want to see the NFT market mature a little more.”

Riot also has no plans to partner with Netflix Gaming or Roblox, he added.

Image credit: Netflix

[To the original text]

(Sentence: Martine Paris, Translation: Dragonfly)


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