depend onblack Friday(Black Friday) opened as the major Thanksgiving shopping season this year against a backdrop of inflation, data shows people are still shopping enthusiastically, but they are no longer exclusive”black five“, which shows signs of being in line with shopping days like Small Business Saturday and Cyber Monday.
According to data from Bankrate, a consumer financial institution, nearly 80% of shoppers will spend on “Black Friday”, “Prime Six” or “Cyber One”, indicating that the boom driven by shopping activities is still very strong; But the survey also found that 56% of shoppers are more likely to shop on Black Friday, and 59% are more likely to shop on Black Friday, indicating that shoppers are no longer exclusive to Black Friday.
Analysis agency Adobe Analytics found that in the first three weeks of the Thanksgiving shopping season, shoppers spent 64.59 billion yuan online, up 0.1% from the same period last year, and a day’s consumption of 2 billion yuan in nine days exceeded. Day. Like last year, it shows that this year the trend of “shopping in advance” is still there, and online shopping is also booming.
Adobe estimates that online shopping consumption on Thanksgiving Day this year is 5.1 billion yuan, down 1% from the same period last year, and online shopping consumption on Black Friday is 9 billion yuan, up from last year. There is an increase of 1% in comparison. reached 11.2 billion yuan in the same period last year, up 5.1% over the same period last year.
Bankrate analyst Ted Rossman said about 50% of shoppers were preparing for the Christmas holiday ahead of Halloween. Last year, it was driven by concerns about a supply chain crisis. This year, “inflation dominates the entire market. Seasonal theme”.
Rothman said that due to rising prices, consumption habits have changed, and 40% of shoppers said they are more focused on finding discount opportunities, preordering or reducing purchases.
Rothman also said that due to the boom in online shopping, more shoppers have bought ahead of time, despite concerns about the new crown.EpidemicHowever, it is difficult to see the sight of people queuing outside stores in the early hours of “Black Friday” in the past. However, after three years of social isolation, the prospect of inviting friends to meet face-to-face again has made the prospect of the “Primary Six” promising.
Rothman and Vivek Pandya, director of analytics at Adobe Digital Insights, both said that because many merchants are facing the dilemma of excess inventory, there is still a chance for many merchants to see “Cyber One” offer the first discount. Hopefully it’s so big it hasn’t been seen in many years.