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travel adventure exhibition taiwan pavilion 360 degree marketing taiwan

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travel adventure exhibition taiwan pavilion 360 degree marketing taiwan

America’s largestlos angelesThe Travel & Adventure Show is back! The Taiwan Image Pavilion will be a 360-degree marketing of Taiwan at the Los Angeles Convention Center from February 3 to 4. This year, with the theme of “Show Me Taiwan”, there will be Taiwanese food demonstrations, limited-edition boba milk tea tasting, 360-degree VR video, cultural experiences and other activities on-site. The exhibition hall uses environmentally friendly materials to present the concept of sustainable tourism, and integrates Hakka, tribal, and digital, food and other elements to present Taiwan’s new tourism format.

(Video source: Reporter Zhang Hong)

Taiwan Image Pavilion has always been a popular exhibition hall in the Los Angeles Travel & Adventure Show, Taiwango sightseeingOn the opening day of the bureau’s Los Angeles office, popular electronic music trios were invited to perform, and Miss Asian America 2023 Queen Zhang Fangyu served as the pavilion’s tourism ambassador.

During the booth period, in conjunction with Letia Bubble Tea Lounge, a local young Taiwanese brand in Los Angeles, provided on-site a daily limited-edition tasting event of the super-popular boba milk tea that adheres to the taste of traditional Taiwanese grandmothers Will go. , This year, the Tourism Bureau also specially built a Taiwan Image Pavilion with environmentally friendly materials in response to topics such as digitalization and sustainability, and launched a 360-degree VR video experience and the most popular pinball game. The public is also welcome to participate in the “Paper Umbrella” which represents Hakka culture. Activities such as “Color Painting” and “Paiwan Glass Beading” that represent the culture of the aboriginal ethnic group let you experience the diverse characteristics and cultural charm of Taiwan.

While studying Western cooking and catering management in the United States, he worked as aCaliforniaAmerican Celebrity Choice Guo Yiting, a Michelin restaurant chef, gave an on-site food lecture. At the same time, iTaiwan Foods, which is dedicated to sharing the good taste of Taiwan, introduced a series of Taiwanese classic dishes, such as Lin Smart Casserole Fish Head and Warm Hill Pineapple Cake. Guo Yiting said that there is a lot of delicious food in Taiwan and hopes that mainstream people will come to Taiwan to experience the most authentic customs.

Lin Yi-Cheng, director of the Los Angeles office of the Taiwan Tourism Bureau, said Taiwan has rich cultural experiences, and the various cuisines and Michelin-starred restaurants are even more memorable. In 2023, about 500,000 tourists from the United States will visit Taiwan, which is at the close of the epidemic. In addition, the number of flights to Taipei from the west coast of the United States is increasing, and the “Taiwan Golden Blessing NT$5,000 Travel Spending Lottery”, “Buy One Get One Free High-Speed ​​Rail Ticket” and “Taiwan Pass ” are continuously offered to foreign tourists. Several other tourism preferential measures are expected to induce more American tourists to visit Taiwan.

Lin Yizheng said that the Lunar New Year and Lantern Festival holidays will begin in mid-to-late February. This year’s Taiwan Lantern Festival will be held in Tainan on February 24, coinciding with the 400th anniversary of Tainan’s founding. The theme of the Lantern Festival is “The Dragon Comes to Taiwan”, which is also welcome. International tourists are coming to Taiwan, so we also use this travel show to invite people from the Los Angeles area to visit Taiwan and experience the unique experience of Taiwan. Tourist attraction.

To give the public more information about Taiwan, the Tourism Bureau invited China Airlines, EVA Air, Starlux Airlines, major travel agencies in Southern California and other entities to introduce various Taiwan tourism products on the site, and provide To set up a negotiation table. public consultation. As long as visitors participate in the online questionnaire on the site, they will have the opportunity to win various gifts such as round-trip tickets from Los Angeles to Taipei (3 people total) and Oh Bear co-branded products.

iTaiwan Foods, which is committed to sharing the good taste of Taiwan, will showcase a series of Taiwanese classic dishes on the site. (Reporter Zhang Hong/Photography)


American Internet celebrity Choice Guo Yi studied Western cooking and catering management in the United States, and was a chef at a Michelin restaurant in California, America...
He studied Western cooking and catering management in the United States. Guo Yiting, an Internet celebrity living in the United States and former chef choice at a Michelin restaurant in California, gave a food lecture. (Reporter Zhang Hong/Photography)


People participate in cultural experience activities.  (Reporter Zhang Hong/Photography)
People participate in cultural experience activities. (Reporter Zhang Hong/Photography)


The beloved dogs also acted as promotional ambassadors in front of the stalls.  (Reporter Zhang Hong/Photography)
The beloved dogs also acted as promotional ambassadors in front of the stalls. (Reporter Zhang Hong/Photography)


The popular boba milk tea tasting program, which follows traditional Taiwanese grandmother tastes, is available in limited quantities on site every day.  (Reporter Zhang Hong/Photography)
The popular boba milk tea tasting program, which follows traditional Taiwanese grandmother tastes, is available in limited quantities on site every day. (Reporter Zhang Hong/Photography)


Taiwan Image Pavilion was held from February 3 to 4 at the Los Angeles Convention Center (Los Angeles Convention Center)...
The Taiwan Image Pavilion will be a 360-degree marketing of Taiwan at the Los Angeles Convention Center from February 3 to 4. (Reporter Zhang Hong/Photography)

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