The lively 96th session has just endedoscarThe Academy Awards ceremony achieved good ratings with an average audience of 19.5 million, a slight increase from last year’s 18.76 million. This is the best record for the outbreak of the new coronavirus. This is even better than the previous Grammy Awards and the Golden Globe Awards, Emmy Awards, etc. all have high ratings, but the ratings among the 18-49 year old audience, which advertisers value most, are slightly lower than last year. .

This year’s Oscar ceremony will not onlychooseIn the video “Barbie” and “oppenheimer“These two box-office blockbusters were broadcast one hour earlier than in previous years. All parties believe this is the main reason for the increase in viewership. Following the broadcast of the ceremony, another prime-time The series will follow. “Elementary School”, which aired after the ceremony, also achieved better ratings than any series after the Oscar ceremony in recent years, proving that early airing is not necessarily a bad thing.

Interestingly, even though this year’s ceremony made an overall “smooth and fast” impression, and Weiss Anderson and Gong Jun were not present to receive the award, more time should have been saved. However, in the middle and late stages, it was actually timed out and the final prize was awarded. Al Pacino, who won the Best Picture Award for Best Picture, came on stage and without reading the titles of the 10 shortlisted films, directly announced that “Oppenheimer” had won the award. He also complained that the ceremony’s producers had originally intended to give the awards in this manner. They simply cooperated and followed orders.

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